Tooling

Below is an overview of the tools I use.

Programming languages & query languages: SQL, Python

Data engineering & cloud platforms: Microsoft Azure, Databricks, Google BigQuery, Google Cloud Platform (GCP), Teradata

Data visualization & BI: Power BI, IBM Cognos, Looker Studio

Marketing automation & campaign tools: SAS (CI, Enterprise Guide, 360), IBM Unica, Selligent, Relay42

Analytics, experimentation & tracking: Google Analytics, Adobe Analytics, Webtrekk Analytics, A/B testing, tracking and tagging implementations (web/app)

Project and collaboration tools: Jira, Confluence