When dealing with a large volume of data, it is crucial to first identify the real problem. Often, we are looking for something different than we think. By asking the right questions, we can determine the actual information needs
Need a dashboard? If so, it’s important to know what you want to achieve with it: provide information, monitor performance, or analyze behavior. By brainstorming together, we’ll identify your actual needs and create a dashboard that’s truly useful to you.
Do you want to increase your conversions or sales? Then you need to understand how customers are currently moving through your funnel and where they drop off. I’ll help you quickly identify those bottlenecks so we can pinpoint exactly where the real gains can be made.
Want to experiment more? Then it’s important to recognize the value of A/B testing and what it can do for you. Through testing, you can discover whether improvements actually work for your customers. I’ll help you formulate strong hypotheses and then carefully evaluate the results of the experiment.
Need SQL, SAS, or Python? Or perhaps support for campaigns in SAS, Selligent, or Unica? With my experience in various tools, I can quickly help you get started. On the “Tooling” page, you can see which tools I’ve worked with.
A strong customer journey starts with understanding how customers currently navigate your website. By mapping out their path and touchpoints, we identify where the opportunities lie. I’ll help you build a customer journey that both supports your goals and provides customers with a positive experience.